Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
In today's competitive landscape of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally recognized PR expert who helps businesses strengthen their online presence, dominate search rankings, and get featured on over 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's career path took several unexpected turns. After earning a business education from institutions including Michigan Ross, he launched his professional life in retail operations — running national retail stores, supervising multi-unit teams, and eventually directing operations for two national retail companies.
However, Rohde always had the drive to build something of his own. Together with a group of collaborators, he launched a national service provider, sold it, started another, then moved to Cleveland, Ohio, where he grew a business across five states — and sold that company also. Somewhere along the way that he discovered the power of digital marketing.
The News Guy: Strategic PR Distribution
Today, Rohde operates 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Through his brand "The News Guy," he provides a full range of services engineered to move the needle for businesses.
His flagship service is press release distribution, placing stories across major media outlets such as AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde offers high-profile article placements on prestigious platforms, SEO and local SEO here optimization, white-hat link building campaigns, and PPC advertising.
Where PR Meets AI
Perhaps the most forward-thinking aspect of his work is his focus on AI search visibility. He views press releases as a form of AI prompt engineering — allowing companies to control what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity communicate about a given brand. This forward-looking methodology positions his clients a significant advantage in today's shifting digital landscape.
A Renaissance Man of Media and Marketing
Rohde's impact stretches well beyond client work alone. He produces two podcasts — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring entrepreneurs and small business owners.
As a conference presenter, Rohde has presented at notable gatherings across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on numerous podcasts including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde boasts IMDB credits as a producer, actor, and director — proving he can bring stories to life both behind the camera and in the boardroom.
Why Businesses Trust Randy Rohde
As he's fond of saying: "Visibility without credibility is a missed opportunity." For brands that want to establish trust, improve their visibility online, and lead in the age of AI, Randy Rohde and The News Guy deliver the results that matter.